The business world is glutted with marketing materials, reports, web sites, forums, and email messages that leave powerful impressions – for good or bad.
Employers and clients make intuitive judgements at a glance, most of the time without really thinking about why. Writing is fraught with emotional and psychological undercurrents that unconsciously influence those judgements.
Great content can shape how a potential client differentiates competing services within a seemingly undifferentiated industry. For employees it can be a gauge for competence and professionalism, and ultimately career options.
Sandra Chmara can help business professionals make the most of pivotal content. From simple proofreading for errors to editing for rhetorical context and flow, words can become a powerful tool that keys into the best of client intuitions. Professional. Powerful. To the point.